Creating subtitles with keywords for videos on popular social media sites such as YouTube, Facebook, Instagram, Twitter, and Pinterest may help businesses rank for these keywords.Podcast and interviews transcripts can be turned into interesting blog posts, which will help drive more web traffic.With a transcript, the audience can understand a long video better or explore a particular section they are interested in.Providing a compelling first line with subtitles can draw the audience into the video.Including text along with videos allow search bots to crawl them and determine what they are about.If the speaker has a strong accent or uses a native language, transcripts make the video content comprehensible.Video transcripts make the videos accessible to the hearing impaired.Transcripts paired with a video allow users to view it without disturbing others.Video transcription plays a key role in content promotion: Role of Transcription in Content Promotion Digital transcription agencies help businesses leverage the benefits of video marketing by making their videos visible on search engines. Video can be published as video podcasts, interviews, webinars, presentations, tutorials, product reviews, testimonials, and much more. Of the various forms of content used to promote a business, video continues to be the most compelling. The right content promotion strategies can establish brand trust and build brand awareness and loyalty, which is crucial to gain more conversions and boost sales.

to highlight product quality improvementsĬontent promotion helps businesses achieve all of these objectives.to announce discounts or special offers.to draw attention to the features of a revamped product.to introduce new product to potential/existing customers.The first step in setting up your strategy is defining your objectives. Audio transcription services can take content promotion to the next level.Ĭontent Promotion to Gain Brand AwarenessĪ strong promotion strategy is one that informs your audience about your business, earns their interest, helps grow your traffic, and gain results quicker. Content in the form of videos, podcasts and webinars allow businesses to communicate effectively with existing and potential customers about their goods or services. Online content promotion is a very important marketing strategy. Today’s consumers rate online stores highly due to benefits such as the facility to place orders on the web, wide choice of products, access to products not available in brick-and-mortar stores, as well as time saving and convenience.